The requirement:
Zapkut is a provider of innovative sheet material cutting
solutions, targeting in particular smaller workshops and mobile tradesmen. Launched in
2006, the company needed a website to clearly communicate the benefits of its products
to a somewhat conservative target audience. On the basis of his experience of Adrian's
work in the recent past, Zapkut's Managing Director approached Adrian for help with this.
The solution:
Adrian took the time to gain a clear and thorough understanding of
not only Zapkut's products, but also of competing offerings and the target market. He then wrote
all of the copy for the site, and has also handled subsequent additions and improvements.
The copy:
Click here
or on the image to the left to see an example web page, or
here to
see the live Zapkut site.
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