The requirement:
Sagetech is a specialist manufacturer of panel saws, used
in cutting sheet materials such as plywood, plastics and non-ferrous metals. The company
wanted to publish press releases illustrating the value of its saws to its
customers, but lacked the time to create these and manage relationships with the media.
The solution:
For several years, Adrian has researched
and written press releases on a wide variety of Sagetech's customers,
showing how they use the company's tools. For each release, Adrian
visits the customer to interview them and take photographs, then
writes the release and submits it to the industry press. He manages Sagetech's relationships with the
press and handles the upload of releases and clippings to the company's website.
The copy:
Click here
or on the image to the left to see one of these press releases, and an example press clipping. This will open in a new window – please
close it to return to this page.
