Let's be honest. Adrian is something of a words geek. Communication and language fascinate him. He loves creating clear, engaging and persuasive communications pieces - from scratch or from even the most unpromising of drafts.
He is a copywriter, though, so we can forgive a little word geekery. However, he's also a business enthusiast. One client summed it up nicely: "You're more than a copywriter, Adrian. You're a business analyst."
His CV includes extensive business-to-business sales and marketing experience.
He's worked with manufacturers, hosted services providers, IT hardware and software specialists, and government bodies, of all sizes from one-man-bands to multinational corporations.
Adrian understands the importance of objectives and knows how to talk the reader's language. His copy makes things happen.